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The things people want

1948 20 min Documentary Instructional films

"Summarizes rules of successful salesmanship and points out that people are looking for one or more of the following attributes in any product: comfort, safety, economy, performance, durability, and appearance. Shows how a skillful salesman discovers and concentrates on the qualities which are most important to a particular customer"--Educational film/video locator, third edition, vol. 2, 1986, p. 2777.

Public domain — the Library of Congress knows of no copyright restrictions for this film. Source: Library of Congress, National Screening Room · archive record. Video streams straight from the archive; PatchTV does not host or relay it.